The global tax monitor recognises PwC as the leading firm globally for tax advice, by reputation, with a very strong lead over the competition.
Our reputation as global market leader extends to the various tax service areas, where we have a very strong lead over the competition in domestic and cross-border tax compliance, domestic corporate tax planning, indirect tax/VAT, M&A, transfer pricing, compensation & benefits, expatriate tax planning & compliance, tax risk minimisation, tax accounting and tax function effectiveness.
These results are based on the year-ending Q2 2009 figures, with a sample size of 3,246 primary buyers of tax services globally.
Launched in 2000, the global tax monitor (GTM) is a multi-client independent survey conducted by research agency TNS, that examines the competitive position of the top firms in the tax advisory market—globally, regionally, nationally and on an industry basis. It provides a comprehensive measure of firm reputation, client service and brand health, gained currently from just over 3,000 telephone interviews annually with key decision makers (CFOs and tax directors) in 31 key markets.